Essay on McDonald Franchise
- February 5, 2017
- Posted by: admin
- Category: Essay Writing Free Essay
(First 3 Pages)
The world has become very fast, today in this modern and much mechanized world the people usually depend on fast food restaurants. They find the food of these restaurants tasty and attractive. When one talks about fast food restaurants then nobody can forget about the MAC DONALD franchise. This franchise is one of the best and most famous franchise allover the world .The consumers who like the services of Mac Donald are numerous and they are spread across the whole world. Mac Donald has its own quality and the authorities of the franchise believe in their set standards, they are always finding new and challenging strategies to satisfy the tastes of consumers, as they know the importance of the ultimate consumer in the business field.
The authorities and the senior members of the franchise want to satisfy their customers at any cost they therefore make their rules which are based on three distinguishing features they are: Quality, service and cleanliness. When these three features combine they form a standard for the others to follow .The authorities and the owners of the franchise know the correct methodologies and standards, which have to be maintained by the franchise owners. They know that franchising is essentially a very specific method and it is a way of distributing goods and services to the ultimate consumers.
Mac Donald has been a source of inspiration for the other franchises because the strategies and the methodologies which is applied by Mac Donald are really marvelous and they are appreciated across the world .The franchiser know the responsibility of managing the franchise and the entire business .The franchise is managed by the franchiser on the business format franchising techniques .Mac Donald has become a trademark for the other franchisers to follow.
It has been observed that everyone around the world believe that Mc Donald restaurants are owned by Mc Donald corporation, but the reality is that the restaurants are owned by independent franchisees .The taste and standards of the restaurant are the same every where in the world .The management of the restaurants work on the same set of rules which have been derived by the owners in the initial stages of its formation, this is the main reason which is behind the success of the franchise .The authorities of the franchise know that for the success of any business quality management is an essential factor .
Mac Donald is one of the world ‘s most well known and valuable brands and the franchise holds a leading share in the globally branded quick service restaurants .The authorities of the franchise serves their customers within the framework of quality and hygiene .In fact the customers demand French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin.These foods are the main attraction for the consumers all around the world .No one can deny the taste and quality of the franchise .The authorities of the franchise wants to serve their people in an effective manner. The promises, which the company owners have made with their customers, are based on five basic principles. These principles define culture that is embraced by the authorities.
- Respect and recognition
- Values and leadership behaviors
- Competitive pay and benefits
- Learning, development and personal growth
- Resources to get the job done
These are the five basic principles, which are followed by the authorities in order to satisfy their customer’s .The authorities treat their employees, as they want to be treated. These employees are respected and valued. Everywhere in the world the employees are recognized formally for their good work and performance. Employees are appreciated for their teamwork and extra efforts .The authorities of the franchise work in the best interest of the company, the authorities train employees. Employees value their pay and benefits therefore; they work with complete attention and concentration. Employees are provided the tools they need to develop personally and professionally .The employees have the resources they need to serve the customer. This is the framework, which is followed by the authorities. After the combination of these factors a quality-based product is generated in front of the customers.